Regarding #DAM

August 10, 2012

In the world of digital asset management "DAM" is our beloved acronym for digital asset management, but on Twitter, #DAM is something else entirely.

Take in this display of dam misfortune

NetX has been involved in DAM for quite some time, but hasn't been much of a Tweeter. I know, I know. Well, here we are. In an effort to find our fellow DAM comrades we did a quick search for  #DAM, this brought up hundreds of interesting posts, but none of them had to do with digital asset management. There's #digitalassetmanagement, but that's just too dam long.

Using the hashtag  #DAM is an uphill battle. The DAM industry has lost this hashtag to teenagers who dropped their phones and disappointed fans with cliché handles. In the spirit of social movements and change we are proposing something revolutionary, a new DAM hashtag.

Say goodbye to somehow engaging in a conversation about a historic dam, instead of an archival DAM. Say farewell to having your twitter DAM chat interrupted by a kid that wants to know how you can get a "meta date." And say hello to #reDAM. A short and virtually unused tag that can be used by the digital asset management community with free spirit to engage in conversations that are relevant and drama-free.

Give #reDAM a try and join in on the conversation, we'll see you there!

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