“This partnership marks the beginning of NetXposure’s commitment to building solid reseller channels,” said Devin Donnelly, President of NetXposure. “Working with well-known and respected partners like Adinin and the team at Acqur8 creates a great opportunity for NetXposure to increase sales in the region, while leveraging the strength and responsiveness of local, independent companies to better serve customer needs.”

“We’re seeing a growing demand for digital asset and video management in Asian markets, said Musa Adnin, Managing Director for the Adinin Group of Companies (AGC). “After an extensive search of potential technology partners, we’ve found NetXposure to be the perfect fit. Their ability to deliver high performance enterprise solutions with uniquely expressive user interfaces is unparalleled.”

NetXposure recently announced NETXPOSURE 5, a radically new enterprise digital asset management system that combines the flexibility of the Web with the responsiveness of the desktop. Re-architected as a rich Internet application utilizing Adobe AIR and Adobe Flex echnologies, NETXPOSURE 5 delivers an intuitively expressive user experience that runs identically in all major browsers and operating systems. It provides real-time, seamless interactivity with digital assets from virtually any application, including built-in integration with Adobe Creative Suite 3. NETXPOSURE 5 helps streamline the creation, management and delivery of marketing assets and brand imagery while providing the rich user experience that today’s marketing and creative professionals expect.

About NetXposure
NetXposure makes software products that empower organizations to efficiently create, manage, distribute and market digital content. Founded in 1995, NetXposure is headquartered in Portland, Oregon with offices in Tokyo, Japan; Bangalore, India; and London, England. For more information on NetXposure’s products and services please visit our website: http://www.netx.net or call (503) 499-4342.

Media Contact:
Heather Racicot
NetXposure, Inc.
Public Relations
heather (at) netx (dot) net
(360) 632-5616

With over 3,500 staff operating in over 35 countries, Mercy Corps was seeking a robust web-based digital asset management system that could manage all of its digital content in one central repository and that was easily accessible by production specialists and field operatives located all over the world.

“As a global organization, we have unique workflow requirements. We were looking for a DAM system that was easy to use, accessible from anywhere, scalable and flexible,” said Angela Murray at Mercy Corps. “NetXposure fit these requirements. Plus, the solution’s open API enables the type of customization Mercy Corps requires, enabling localized language translation for example.”

When fully implemented, the NetXposure DAM repository will contain tens of thousands of files, including photographs, graphics, videos, PDFs and documents. An intuitive Flex-based user interface and advanced support for XMP metadata help Mercy Corps improve workflow efficiencies and team collaboration, both of which contribute to lower costs and improved productivity for the organization.

The NetXposure solution contains XMP Sync, a feature that automatically extracts XMP information from media files upon import into the DAM and indexes those attributes for searching and categorization. Any changes made to attributes are automatically re-written to all associated XMP metadata in the individual files, thus minimizing the effort and time required to ingest and catalog digital images.

NetXposure is an enterprise-class digital asset management solution that combines the flexibility of the Web with the responsiveness of the desktop. Re-architected as a rich Internet application utilizing Adobe AIR and Adobe Flex technologies, NetXposure version 5 now delivers an intuitively expressive user experience that runs identically in all major browsers and operating systems. It provides real-time, seamless interactivity with digital assets from virtually any application, including built-in integration with Adobe Creative Suite 3.The result is a more efficient way to create, manage and deliver marketing assets and brand imagery while providing the rich user experience that today’s marketing and creative professionals expect.

About NetXposure
NetXposure makes software products that empower organizations to efficiently create, manage, distribute and market digital content. Founded in 1995, NetXposure is headquartered in Portland, Oregon with offices in Tokyo, Japan, Bangalore, India and London, England. For more information on NetXposure’s products and services please visit our website: http://www.netx.net or call (503) 499-4342.

Media Contact:
Heather Racicot
NetXposure, Inc.
Public Relations
heather (at) netx (dot) net
(360) 632-5616

“Traditional web-based DAM applications are limited in their bulk upload and download capability – a limitation that can cause costly production delays for marketing and creative professionals,” said Scott Eilers, vice president of Sales and Marketing at NetXposure. “The NetXposure AIR Importer enables more efficient drag-and-drop importing from the desktop, delivering the type of upload experience users expect from desktop applications, complete with progress bar updating.”

Adobe AIR technology is a cross-operating system runtime that lets developers use proven web technologies to build rich Internet applications (RIAs) that deploy to the desktop. Applications utilizing AIR technology provide the same Web-based deployment benefits while adding desktop integration and local data access.

NETXPOSURE 5 is a radically new enterprise digital asset management system that combines the flexibility of the Web with the responsiveness of the desktop. Re-architected as a rich Internet application utilizing Adobe AIR and Adobe Flex technologies, NETXPOSURE 5 delivers an intuitively expressive user experience that runs identically in all major browsers and operating systems. It provides real-time, seamless interactivity with digital assets from virtually any application, including built-in integration with Adobe Creative Suite 3. NETXPOSURE 5 helps streamline the creation, management and delivery of marketing assets and brand imagery while providing the rich user experience that today’s marketing and creative professionals expect.

The NetXposure AIR Importer is available today as part of NETXPOSURE 5. NetXposure will demonstrate the new capabilities of NETXPOSURE 5, including the AIR Importer at the American Associations of Advertising (AAAA) 2008 Media Conference & Tradeshow, March 5-7 in Orlando, Florida, booth # 327.

About NetXposure
NetXposure makes software products that empower organizations to efficiently create, manage, distribute and market digital content. Founded in 1995, NetXposure is headquartered in Portland, Oregon with offices in Tokyo, Japan, Bangalore, India and London, England. For more information on NetXposure’s products and services please visit our website: http://www.netx.net or call (503) 499-4342.

Media Contact:
Heather Racicot
NetXposure, Inc.
Public Relations
heather (at) netx (dot) net
(360) 632-5616

The new Targeted Advertising product uses Catalina Marketing’s large database of shopper purchase information to deliver printed ads and messages to shoppers directly at point of sale. Like all Catalina Marketing communications, each print is uniquely targeted to the individual’s shopping behavior. Recent studies have shown the impact of Catalina communications as an advertising tool on brand awareness, recall and volume. Recent tests conducted by comScore show that Catalina Targeted Advertising can increase brand awareness by 16 percent, brand recall by 24 percent and volume lift by up to 35 percent.*

Catalina utilizes NetXposure to store and organize thousands of product images from clients, specifically consumer goods manufacturers and retailers. Leveraging NetXposure’s flexible service oriented architecture, Catalina has linked the DAM system with its decision support database and business intelligence software, helping to enable Catalina to deliver customized, targeted advertisements at point of sale, Together, the information systems assist Catalina’s clients deliver more effective consumer communication, increasing brand awareness, recall and volume.

“We’re integrating NetXposure into our daily business, accessing the power of the system through other systems,” said Dave Larson, senior director of Creative Services at Catalina. “Given the sheer size of our network, our recent color printer upgrades and the scope of our business on a daily basis, we had to develop better, more efficient ways to recall our graphics. NetXposure has the ability to be more than a standalone digital asset manager. It helped us think outside the box to help support and expand the way Catalina does business.”

Separately, NetXposure will be exhibiting at the American Associations of Advertising (AAAA) 2008 Media Conference & Tradeshow, March 5-7 in Orlando, Florida. Visit booth # 327 to see a demonstration of NetXposure’s newest DAM system, NETXPOSURE 5 that combines the flexibility of the Web with the responsiveness of the desktop for streamlined creation, management and delivery of marketing assets and brand imagery.

About Catalina Marketing Corporation
Based in St. Petersburg, Fla., Catalina Marketing Corporation was founded 25 years ago based on the premise that targeting communications based on actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. Personally identifiable data that may be collected from the company’s targeted marketing programs, as well as its research programs, are never sold or provided to any outside party without the express permission of the consumer.

About NetXposure
NetXposure makes software products that empower organizations to efficiently create, manage, distribute and market digital content. Founded in 1995, NetXposure is headquartered in Portland, Oregon with offices in Tokyo, Japan, Bangalore, India and London, England. For more information on NetXposure’s products and services please visit our website: http://www.netx.net or call (503) 499-4342.

_{*Test results of six advertising pilots. Statistically significant difference between test and control at 90% confidence level. Results represent the weighted average performance across all tested executions within each brand pilot.}

Media Contact:
Heather Racicot
NetXposure, Inc.
Public Relations
heather (at) netx (dot) net
(360) 632-5616

Leveraging core Apple technologies and featuring a radically new Adobe Flex-based user interface, NETXPOSURE 5 for the Mac OS X platform helps streamline the creation, management and delivery of marketing assets and brand imagery while providing the rich user experience that today’s marketing and creative professionals expect.

NetXposure will demonstrate the new DAM solution at the 2008 Macworld Expo, January 15-18, at the Moscone Center in San Francisco, booth S-432.

“NETXPOSURE 5 marks our continued commitment to the Mac platform,” said Jason Wehling, vice president of Technology at NetXposure. “Together, NETXPOSURE 5 and Mac OS X Leopard deliver an elegant, productive and powerful experience for managing valuable image and brand assets.”

NETXPOSURE 5 is a radically new enterprise digital asset management system that combines the flexibility of the Web with the responsiveness of the desktop. Re-architected as a rich Internet application utilizing Adobe AIR and Adobe Flex technologies, NETXPOSURE 5 delivers an intuitively expressive user experience that runs identically in all major browsers and operating systems. It also provides real-time, seamless interactivity with digital assets from virtually any application, including built-in integration with Adobe Creative Suite 3.

NETXPOSURE 5 is available now. For more information on how to purchase or upgrade, or to view an online video demonstration of the new product capabilities, please visit www.netx.net.

About NetXposure
NetXposure makes software products that empower organizations to efficiently create, manage, distribute and market digital content. Founded in 1995, NetXposure is headquartered in Portland, Oregon with offices in Tokyo, Japan, Bangalore, India and London, England. For more information on NetXposure’s products and services please visit our website: http://www.netx.net or call (503) 499-4342.

Media Contact:
Heather Racicot
NetXposure, Inc.
Public Relations
heather (at) netx (dot) net
(360) 632-5616

The MediaRich Server is a robust, high volume, enterprise class, massively scalable, fault-tolerant, image and video processing engine for dynamic deployment and integration into web, Digital Asset Management (DAM), Media Asset Management (MAM) and Content Management Systems (CMS). It offers an unparalleled level of granular control for any image or video processing and transcoding, auto-post production, auto-assembly, enabling just-in-time delivery of media of any size or format to virtually any website or device. MediaRich streamlines production workflow, complementing existing technologies while reducing costs and accelerating time-to-market for publishing rich visual content.

NETXPOSURE 5 is a radically new enterprise digital asset management system that combines the flexibility of the Web with the responsiveness of the desktop. Re-architected as a rich Internet application utilizing Adobe AIR and Adobe Flex technologies, NETXPOSURE 5 delivers an intuitively expressive user experience that runs identically in all major browsers and operating systems. It also provides real-time, seamless interactivity with digital assets from virtually any application, including built-in integration with Adobe Creative Suite 3. NETXPOSURE 5 helps streamline the creation, management and delivery of marketing assets and brand imagery while providing the rich user experience that today’s marketing and creative professionals expect.

“Our customers at NetXposure were looking for large media file support and state-of-the-art visualization technology. The MediaRich CORE Platform is a great choice for organizations looking for exceptional processing power and speed,” said Jason Wehling, vice president of Technology at NetXposure.

“Equilibrium’s customers are often seeking a turnkey ASP/Scalable DAM system with batch processing, self service media requests, high quality visualization of any media file and cross platform browser based compatibility. We are pleased to be able to send customers to NetXposure as a result of this arrangement,” said Sean Barger, CEO Equilibrium.

About NetXposure
NetXposure makes software products that empower organizations to efficiently create, manage, distribute and market digital content. Founded in 1995, NetXposure is headquartered in Portland, Oregon with offices in Tokyo, Japan, Bangalore, India and London, England. For more information on NetXposure’s products and services visit, http://www.netx.net/ or call +1.503.499.4342.

About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released the first automated graphics processing software, DeBabelizer, now leads the monetization of the next-generation Internet revolutions: music, video and mobile. Equilibrium offers its powerful solutions to the desktop, workgroup, enterprise and web-server, delivering the same core technology for cross-platform interoperability and integration virtually anywhere. To learn more about Equilibrium, visit http://www.equilibrium.com/ or call +1.415.332.4343.

©2007 Automated Media Processing Solutions, Inc. d/b/a Equilibrium. All rights reserved. Equilibrium, MediaRich and DeBabelizer are trademarks of Equilibrium. NetXposure and Image Portal are registered trademarks of NetXposure, Inc. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners.

Press Contact:
Frank Colin
Equilibrium
+1 415-332-4343
fcolin (at) equilibrium (dot) com

Available now, NetXposure will demonstrate the new DAM solution at the 2008 Macworld Conference and Expo, January 15-18, at the Moscone Center in San Francisco, booth S-432.

“The way marketing and creative teams work has evolved, placing new demands on tools and practices needed to create, manage and distribute valuable brand assets,” said Devin Donnelly, CEO of NetXposure. “NETXPOSURE 5 delivers an engaging and powerful user experience that marketing and creative professionals have come to expect in today’s Web 2.0 environment, while still satisfying strict IT requirements as an open standards-based application that integrates with existing infrastructure.”

While traditional Web-based DAM applications have provided significant accessibility improvements over platform-dependant client applications, they still lack the robust interactivity and functionality of desktop applications. Many HTML applications also lack the expressiveness and performance required by users today. NETXPOSURE 5 combines attributes of the Web and desktop environments, resulting in a more intuitive user experience that helps marketing and creative professionals work more efficiently and effectively.

New features and capabilities include:

• Adobe Flex-powered user interface including cascading pull-down menus, slider resizing capabilities and the ability to visually sort thousands of files delivers a compelling and consistent user experience, regardless of browser or operating system
• Automatic offline synching capabilities enabled by Adobe AIR, including the ability to drag-and-drop between the asset repository and desktop applications, as well as bulk upload- and download capabilities
• Adobe Creative Suite 3 Connector transparently links the NetXposure asset repository and CS3 point applications, allowing users to access and interact with assets from within their production applications such as Photoshop, Illustrator, InDesign and others
• New support for Adobe Digital Negative (DNG) specification
• Enhanced support capabilities for the latest Mac OS, Windows and Linux

NETXPOSURE 5 is available now. For more information on how to purchase or upgrade, or to view an online video demonstration of the new product capabilities, please visit www.netx.net.

About NetXposure
NetXposure makes software products that empower organizations to efficiently create, manage, distribute and market digital content. Founded in 1995, NetXposure is headquartered in Portland, Oregon with offices in Tokyo, Japan, Bangalore, India and London, England. For more information on NetXposure’s products and services please visit our website: http://www.netx.net or call (503) 499-4342.

Media Contact:
Heather Racicot
NetXposure, Inc.
Public Relations
heather (at) netx (dot) net
(360) 632-5616