As a Digital Asset Management vendor, we are highly focused on 3 simple actions around media files: Import, Manage, Utilize.

In the Utilize category, we’re happy to offer the NetX Plugin for WordPress, which enables direct access to the NetX managed media for WordPress authors, from the WP Admin area. If you know WordPress, than this picture will = 1000 words;  have a look at the “NetX Cube” within the Media Publishing bar:

With this direct access to the DAM, NetX clients can simplify process around media permissions for web publishers within the organization. WP authors simply click the NetX Cube to insert assets from the DAM directly; just the same as their normal WP publishing workflow.

So users to browse The DAM for images, videos, PDFs, etc… and publish them directly to a web page or blog post.

Upload and Download

With the NetXposure WP plug-in, users can also upload assets from a local computer into the DAM via the wordpress user Interface. Users can manage their media library directly within the DAM application, which supports proxy and caching functions for media managed locally through WordPress as well as media stored in the DAM. This feature allows you to seemlessly share images between your WordPress installation and the NetXposure DAM. So it’s easy to introduce new images into the DAM from your local workstation.

Overall, Simple:

With the DAM as a central repository for all an organization’s assets, it’s easy and convenient to  use WordPress websites as publishing point for many departmental and company-wide web authors. With a direct access to the DAM form WordPress, web publishing is easier, and more manageable, than ever.

Portland, OR, Oct 26, 2011  — NetXposure is pleased to announce its participation in MediaPro London, the

UK’s premier tradeshow dedicated to showcasing media strategies and  solutions for brand marketers, and the agencies that support them. Held at Olympia 2, London, November 1-2, MediaPro will provide a one-stop shop for the leading vendors providing media management systems, online and mobile marketing solutions and more.

In addition, keynote speeches and education and manufacturers’ training sessions will be offered.

Jason Wehling, President of NetXposure commented, “We are thrilled to be exhibiting at MediaPro with our longstanding partner WeClick Media, and look forward to what I know will be a successful show. This event will provide the opportunity for brands and agencies involved in Digital Asset Management to see firsthand the kind of solutions NetXposure can provide.”

NetXposure’s offerings in Digital Asset Management are particularly suited to MediaPro attendees interested in a simplified process for sharing digital assets among teams and workgroups. Today’s media campaigns rely on easily accessible files, updated and distributed to collaborators with distinct roles and permissions. With a focus on Digital Asset Management since 2001, NetXposure incorporates many effective solutions for digital producers and marketing teams

Visit NetXposure and WeClick at Stand: I110 to see an entire integrated Digital Asset Management solution. It will be a great opportunity to see and experience all of the NetXposure and WeClick capabilities.

About NetXposure:

NetXposure is a Digital Asset Management provider, delivering software solutions that improve team productivity by reducing the cost of organizing and distributing media.  Launched in 2001, NetXposure’s award-winning DAM solution is employed by many of the world’s leading organizations across a wide range of industries.

www.netx.net

About WeClick Media:

WeClick Media offer their clients the very latest in innovative marketing solutions including Digital Bespoke Publications, Micro sites,Viral Apps, Digital Asset Management solutions, iPhone applications, Rich Internet Applications and much more. WeClick Media was formed in 2006 by industry innovators, with the intention of creating online solutions for publishers and marketers. Our award winning solution ClickPages has grown from strength to strength and now available on Apple iPhone/iPad platforms.

As databases have become like legos to be plugged into various enterprise apps — so too, the DAM will become a ubiquitous component in tomorrow’s enterprise.

So what does a large footwear manufacturer have in common with a company that prints 16 million grocery coupons every day, or with a desktop software company, or an online employment recruiter? Yes they all rely on a Digital Asset Management (DAM) system. But not in the way you might think.

Many companies think of DAM as a web-enabled file server. It’s a lot more than that. Some use a DAM to manage their marketing materials. But it can be a lot bigger than that. Yes, DAM can provide storage, management, organization, and distribution. But think bigger.

DAM is becoming a platform.

Much in the same way that databases moved from obscurity to core business components, we’re seeing a similar shift with Digital Asset Management. In early software development, applications were developed using a myriad of custom data models, often in very ad hoc ways. Each new application had its own data framework. And why not? What else would you use?

But in the 1970′s something changed. There was a consolidation, a growing consensus around a new technology: the relational database system (RDBMS) — a common underlying framework that could support any number of applications. By the 1980′s, SQL — what became the common language of all databases — became the intergalactic data-speak for most Enterprise applications. In fact, the SQL92 standard still drives a vast majority of today’s Enterprise and Web applications.

Today, it’s easy to see how the database is an entrenched component of modern business. But go back decades, when databases where first being utilized and deployed — how would you describe the benefit? Over time the benefits became clear: Incredible efficiencies. Any developer can quickly understand any application. And just about any tool can be quickly integrated.

Ironically, SQL became the anti-oracle: something clear, something anyone could quickly come to know.

The Database Re-visited

The world of DAM is moving rapidly towards common standards. Schemas are slowing consolidating. Dublin Core and other schemas are looking to create common metadata vocabularies. Adobe’s XMP has become a popular tool for transporting metadata within the asset file; and this has expanded beyond just bitmap formats to now include video and other formats.

NetXposure has provided a Web Services SOAP API for many years. Recently, this was further augmented with REST-based services that make integration much easier to implement and utilize. Using popular libraries like JQuery, any Content Management System can publish data directly from the NetXposure DAM.

Content Management Interoperability Services (CMIS) builds on this, using the same protocols — SOAP and REST — but goes much further by defining a common nomenclature for DAM objects. (Google is also moving in this direction with their new “Web Intents”; though for Google, this is a common language for all Web apps.) The concept and goal is the same: a rosetta stone or babel fish for web services. Only this time, the services provided by the DAM are much more extensive than plain old relational-data in the database.

This starts to move Digital Asset Management down the same road today as SQL did in the 1970‘s for the database: a common toolkit, a common language. And with that comes the same benefits.

But what about our protagonists? Manufacturers, marketers and non-profits are all driven to increase efficiencies with their systems. We have our footwear company, the print coupon publisher, the desktop app company, and the job board. What are they doing? Yes, they still need the database. But for them, that’s not enough. They have files, semantics, workflow, and dynamic imaging. Now they need something else; something more.

For them, the DAM has become a tool. Just like the database in the 1980s, now the DAM is taking on this same role, and yet providing much, much more.

The footwear manufacturer needs to conceptualize prototyped products. In this workflow, the product concept starts out as pure data from a merchandizing database. Concepts that move forward are routed to an illustrator, who mocks up the shoe from the underlying data — the style, the fabric, and the colors. Concepts that are approved, are sent to a factory in other parts of the world to be made into a physical prototype. That prototype is then photographed. At each stage — the data, the illustration, the photograph — the data is evolving. The context changes, the users who interact with the asset change (data, illustrators, manufacturing plant operators, digital photographers), and the underlying “asset” file changes (metadata, illustration, digital image). This is done in the DAM.



The coupon company spends more money on ink than its employees. So each coupon is carefully analyzed and desaturated to strike a balance between visual appeal and cost-effectiveness. This company produces many renditions of each coupon; the user context drives the data presented on the coupon — the product, the price, and the offer. Third-party product vendors participate in the Coupon production, as approval, analysis, desaturation, transcoding, and distribution are all handled through the Digital Asset Management system.

The desktop application company provides added services to its customers in the form of source files for content creation — fonts, images, templates and the like. This distribution relies on the efficiency of Content Delivery Networks (CDNs) of course. But underneath that, there’s a need for searching, browsing thumbnails, permission controls, and high-availability download capabilities. This is done using the DAM.

The recruiting company provides a specialized information, catering to a specific industry. However, this is an online enterprise that has dynamic imaging requirements, content search, organization, and workflow. How do you accept resumes in all the common formats, and then display that information on today’s popular devices, including tablets and mobile? Why not convert all the Word docs, and everything else into PDF? And why not create the underlying images to drive a page-turning user interface for browsing those resumes? For searching, it’s necessary to index all the underlying resume text, regardless of the original format. This is done using the DAM.

All these stories are the same story: the DAM is not just a traditional repository or distribution, it’s becoming a tool. It’s the new platform. And the same bright future.

Netxposure I/O: Sync from the desktop.

We have recently release Netxposure I/O, new desktop Air App that provides direct syncing of files from the desktop to the Netxposure DAM. The app is available for Free to all cussent Netx clients via the support portal. Please see the product page for more details.

Createasphere DAM NYC 2011

September 22-23, 2011 | The New Yorker Hotel | New York, NY

NetXposure will be exhibiting at the Createasphere conference in New York. Returning to New York for the second year, this conference continues to shape the standards and explore the urgent global issues of digital asset management in the sectors of advertising, entertainment, media, publishing, sports, museums, and higher education. Stop by our booth and meet some of the folks from NetX!

Portland, OR (PRWEB) June 30, 2011

NetXposure, a leading provider of Digital Asset Management (DAM) solutions, today announced updates to the company’s DAM platform. NetXposure 6.0 incorporates a wide range of new features, including automated QR Code generation, Flickr, WordPress and YouTube integration, and enhanced integration with Adobe® InDesign and Flash Media Server.

“The proliferation of video and digital images in recent years has completely changed everyday processes in most organizations,” said Jason Wehling, CEO of NetXposure. “Many organizations are struggling to keep pace as the digital workflow involved in a simple marketing campaign has changed dramatically. NetXposure has an advantage in that we’ve been managing digital assets for over 15 years and are focused on providing the most comprehensive and robust solutions that make our customers’ jobs easier. ”

NetXposure delivers enterprise DAM solutions that integrate with virtually any application or system including enterprise content management (ECM), web content management (CMS), mobile platforms, Product Information Management (PIM) and industry-specific applications for education, retail, museum and creative services, and brand management. Built on an extensible open-standards architecture to deliver a wide range of advanced services, NetXposure 6 is an ideal DAM solution for corporate brand assets, as well as specialized DAM for initiatives such as e-commerce, publishing and printing, product and content lifecycle management, and e-learning.

New features and capabilities of NetXposure 6 include:

• Enhanced integration with Adobe® InDesign to enable users to search and place images directly into InDesign Pages from NetXposure’s improved CS Workflow app, and detect and record linked assets and metadata within the within the INDD files to make production of repeat or large project easier.
• Automated QR code generation for individual assets within the Netxposure DAM to support targeted QR marketing deployments.
• Expanded integration with social media and blogging platforms including one-click publishing from within NetXposure to Flickr, YouTube and WordPress. Enhanced integration with WordPress allows users to manage their media library directly within the DAM application which supports proxy and caching functions for media managed locally through the WordPress and as well as media stored in the DAM.
• NetXposure IO is the latest member of add-on Adobe AIR-based apps for performing specific functions when interacting with the DAM. NetXposure IO allows users to sync local folders with categories in the DAM, making the DAM easier to use — making the DAM less visible to your users.
• Enhanced REST Interface to allow for full interaction with the DAM via standard data types such as JSON, XML, RSS and File.
• Team collaboration and workflow improvements including shared saved searches, public links with password protection, and upload approval workflows.
• Adobe InDesign Server speed and processing enhancements.
• Added transcoding engine support, including improvements to Equilibrium’s MediaRich and Telestream’s FlipFactory connectors. Additionally, NetXposure added the new Snowbound document and image processing engine.
• Flash Media Server integration for top-quality video delivery to multiple devices with reduced publishing complexity.

NetXposure 6 is available now. For more information on how to purchase or upgrade, or to view an online video demonstration of the new product capabilities, please visit http://www.netx.net.

About NetXposure NetXposure makes software products that empower organizations to efficiently create, manage, distribute and market digital content. Founded in 1996, NetXposure is headquartered in Portland, Oregon with offices in Tokyo, Japan; Bangalore, India; and London, England. For more information on NetXposure’s products and services please visit our website:http://www.netx.net.

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DAM is the process an organization undertakes to collect, catalogue and store their electronic file assets – with the goals of creating an organized repository for easy asset retrieval and distribution. Digital asset management systems (DAMS) include computer software and hardware systems that aid in the process of digital asset management.

NetXposure’s Digital Asset Management solution is an enterprise software application for managing large libraries of digital image, document, and rich media files. An effective DAM will reduce the time and cost of content production, maximize ROI from media assets, and streamline creative and marketing workflows. NetXposure is proud to count world-class enterprises including Cornell University, The Museum of Modern Art in New York City and Daimler Trucks North America as clients.

Snowbound’s solutions provide the tools needed to add document viewing and conversion functionality into an organization’s workflow application(s) including ECM, BPM and, of course, DAM. Imaging functions include viewing, conversion, annotation and manipulation – which features fast retrieval, revision (without altering the original file), and archiving – for streamlined processing and review. An optional module, DocClean, automatically detects and cleans flaws on scanned and faxed documents, as they are added to the repository.

“We are very excited about the business opportunities that the partnership with Snowbound Software opens up for us,” explained Jason Wehling, president of NetXposure, Inc. “Our technology partnerships enable us stay ahead of the curve and enhance our solutions so they remain flexible for the rapidly changing technology industry.”

Snowbound Solutions

• Georgia Health & Science University is using NetX to manage the university’s innovative use of video and rich media in the classrooms

• WestEd, a nonprofit research, development, and service agency that works with education and other communities, is using NetX to integrate with Amazon S3 and their custom web CMS

• Echo Design, a historic brand in the Women’s Apparel and Home Décor sector, is using NetX to drive their content management and workflow initiatives

• Indiana University chose NetX for a campus-wide DAM deployment serving nearly 100,000 students

• The Advocate, Atlantic Canada’s largest independent printer, manages their client assets and workflows with NetX

• Jerudong Park Medical Centre, a private specialist hospital in Brunei, uses NetXposure for document management

Learn more about customers we work with and the industries we serve.