Cornell University wins a 2009 CASE Circle of Excellence Award with NetXposure’s DAM + Ecommerce Technology.
University Photography is the commercial photography studio of Cornell University, housed in the Office of University Communications. It offers a full range of photographic services in support of the university’s communication efforts. The staff produces original photography for the marketing needs of Cornell and shoots for the Cornell Chronicle.
Combining NetXposure’s DAM and Ecommerce module (EC Kit), Cornell has created the University Photography Image Library at http://imagelibrary.photo.cornell.edu. This website allows the Cornell community and alumni network to search a large online repository of images, and purchase them in either digital or print form. Aside from using NetXposure technology to promote the university and connect with the Cornell community, the department has created a revenue generating profit center from previously unused digital assets.
In 2009 the Council for Advancement and Support of Education (CASE), an international organization of 3,400 universities, colleges, schools, awarded Cornell University a Circle of Excellence Award for the Image Library. This award program recognizes outstanding work in communications and marketing, alumni relations, advancement services, and fundraising as judged by peer professionals at schools, colleges and universities as well as by professionals from outside education.
For more information on this award, visit the CASE website at www.case.org
